A New Home and a New Era for Indy Pride

After almost a decade built on an aging web infrastructure, Indy Pride needed a website that could hold the full weight of what Pride means in Central Indiana: a year-round resource, a community hub, and a front door for tens of thousands of LGBTQ+ Hoosiers and allies. The redesign strips away years of accumulated clutter to reveal something cleaner, warmer, and more purposeful underneath. Video backgrounds woven throughout the site put real Indianapolis faces and community moments at the forefront, grounding the experience in the people Pride actually serves. A restructured navigation puts events, resources, and ways to get involved front and center, while custom event layouts give each major programming moment its own visual presence and promotional energy. A unified store platform consolidates tickets, donations, merchandise, vendor fees, and more into a single seamless destination, eliminating the friction of bouncing between external tools and keeping the community experience intact from first click to checkout. Behind the scenes, a durable forms infrastructure handles high-traffic moments—festival season surges, volunteer waves, partner inquiries—without breaking a sweat. Accessible typography and a refined color approach maintain the vibrancy Pride demands without sacrificing legibility or clarity. The result is a site that matches the spirit of the work itself: open, joyful, and built to welcome everyone in.